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MercadoLifestyle

From second home to primary residence

Remote work redrew the coastal map: more and more people are trading the capital for the beach year-round.

Mar 5, 2026 · 1 min read
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Photo: HY Empreendimentos

For decades, the beach house meant summer and weekends. That changed. With remote work now established, a growing number of families did the math and realized they can live where they once only vacationed.

Bombinhas became a destination for this migration: good internet, safety, nature and infrastructure that grew to host residents, not just tourists. The second home became the first — and the leisure property became a daily-use asset.

For the market, that changes everything: demand is now about living well year-round, not spending two weeks.

MercadoLifestyle
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Hian

Written by

Hian

Founder of HY Empreendimentos. He lives in Bombinhas and writes about the Santa Catarina coast, architecture and seaside living.

@hy.empreendimentos